Take 15 minutes to check this out:

It is all about the data. Social-media is dominated by "marketers" at the moment. I actually think that information-engineers have yet to fully contribute.

Chris Brogan has a blog post titled "Shut Up- You're Helping the Customer!"

It is an interesting case-study. Check it out. I am reposting my response to it below:

It is easy to draw simple black-and-white narratives from this case study. My sense is that the realities are a little more complex. I don't know Bob the Social Media Guy from Joe the Plumber so I will reserve judgment on his actions. What I will say is this:

FileMaker Pro's External SQL Source (ESS) is among the most important developer-centric features in the current version (v9). I love ESS. But I am a bit wary of some of the practices I am seeing. First, let me explain how we generally use ESS.

Our next stop on the fmSpark Roadshow is Ridgewood, New Jersey, Nov. 25, 2008

Ernest Koe and Corn Walker will dropping by the New Jersey Filemaker Pro User Group to hang out and showcase fmSpark and other cool things. If you are in the area, come join us.

7 PM, Nov 25, 2008
Ridgewood Board of Education Ed Center
49 Cottage Place
Ridgewood NJ 07451

Contact Information
Adam Aronson
Tel: (201) 445-9670

Email Adam Aronson

Our next stop on the fmSpark Roadshow is New York City.

Mike Lee, Vice President will dropping by the New York FileMaker Developer's Group for to hang out and show case fmSpark. If you are in the area, come join us. We'll be raffling off a copy of fmSpark!

website: http://www.nyfmp.org/nyfmp/16

Apple Executive Briefing Center
153 E. 53rd Street @ Lexington Avenue, 29th Floor

5:30pm Meet & Greet
6:00pm - 8:00pm Presentations