Brad Ward has an interesting post on ROI with respect to Social Media.

http://squaredpeg.com/index.php/2008/10/29/what-is-the-roi-of-social-media/

In many ways, this election was a testament to the impact of the information technology. We are in a kind of "second age" of information technology--it isn't maturing, it has matured.

Social-media apps like YouTube, Twitter and Facebook, realtime video chat, broadband connections, web-2.0 mashups, and rich community websites (e.g. barackobama.com) have come together in an unprecedented way to bear witness to history in the making.

I take home a couple of lessons from this.

One of the more fascinating topics that has emerged from the drama that is our Presidential elections is this whole business of matching names of registered voters against various official State databases.

In the Webinar today, I was asked if conditional formatting can be used to change the background color of a field depending on the active 'mode' (Browse, Find) I don't think I  fully answered that question. Yes, you can, at least for Browse mode and Find Mode...but your cursor should not be 'sitting' in the field you want to format while switching between modes.

I'll be hosting a webinar on the basics of FileMaker layouts next week Oct 21, http://filemakerevents.webex.com. This is an introductory-level webinar-- part of the successful FileMaker Basics series that FMI has been hosting recently. If you are new to FileMaker or want a basic refresher and overview of FileMaker layout mode, I hope to see you there. For my part, I am always humbled by those who master the art of keeping things simple. It's been a while since I taught my last intro-level anything.